About us

Alpha Oriental Traders Pty Ltd is a proudly Australian-owned family business driving commercial growth for our brand portfolio and partner networks. We specialize in sourcing, marketing, and nationwide distribution across all major retail and wholesale channels—including leading supermarkets, independent stores, pharmacies, e-commerce, and foodservice.

Driven by operational excellence and strong local and international sourcing, we build long-term partnerships rooted in quality, reliability, and service.

Our Mission 🧧

At Alpha Oriental Traders, we identify emerging consumer trends to deliver high-value food and beverage solutions across Australia's FMCG landscape. We work alongside suppliers and retailers to bring authentic, high-quality, and affordable products to Australian families.

From concept to shelf, our in-house team handles brand development, marketing, sales, and distribution. We proudly produce house brands like CHO CHO, Aloe Vera, NU-SUN, and Alpha Drinks, while distributing global favorites including OKF,  Lipton Iced Tea, and Mogu Mogu.