About us

Alpha Oriental Traders Pty Ltd is a proudly Australian owned and operated family business, dedicated to operational excellence and commercial growth for both our own and our partner brands. With a strong foundation in sourcing, marketing, and distributing high-quality foods and beverages, we serve all major retail and wholesale channels nationwide—including leading grocery chains, independent retailers, pharmacies, e-commerce platforms, and foodservice providers.

Our experienced team is committed to delivering the very best products from both local and international markets. Backed by a reputation for reliability and a focus on long-term partnerships, we provide the quality, service, and trust that our customers and suppliers depend on.

Our Mission

At Alpha Oriental Traders, our mission is to stay ahead of evolving consumer trends and identify emerging opportunities within Australia’s dynamic food and beverage sector. By aligning with shifts in retail and consumer demand, we position ourselves—and our partners—as long-term value creators within the FMCG landscape.

We work side by side with suppliers and customers to bring exciting, authentic, and affordable food and beverage lines to Australian families. Our in-house team manages every aspect of brand and product development, marketing, sales, and customer service, ensuring a seamless experience from concept to shelf.

We are proud to produce and develop a portfolio of quality brands—including CHO CHO, Aloe Vera, NU-SUN, and Alpha Drinks—and to distribute market-leading names such as OKF, Red Bull, Lipton Iced Tea, and Mogu Mogu.